Develop Your Own Church Mission and Vision.

The first and best step in Church Growth

A Practical Guide to Develop Your Own Church Mission and Vision.

We took five months of Back and Forth. Be Patient; Buy-in takes much longer.

The Vision

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Your vision statement: it paints your ultimate dream, inspires every step, and unites your crew on a journey to an inspiring future. It’s your guiding star, not a rigid map, allowing for creativity as you chase a horizon worth striving for. So unfold your vision, unite your team, and watch your masterpiece come to life.

The Mission

Develop your own Church Mission and Vision

A mission statement is a concise declaration of an organization’s purpose, values, and target audience. It’s like a compass, guiding decisions and defining what makes the organization unique. Its value lies in several key areas: Clarity and Focus, Motivation and alignment, Decision-Making Filter, identity, and attracting like-minded people.

Step 1: Assemble your Dream Team

To Develop your own Church Mission and Vision requires a team, always! Gather a diverse group of leaders who represent different areas of your business.

Choose individuals who are open to honest dialogue and committed to building a healthy organizational culture.

Consider appointing a facilitator to guide the process and ensure everyone’s perspectives are considered.

Step 2: Identify Your Core Values:

Brainstorm sessions! What makes your business tick? Is it exceptional customer service, innovative products, or a commitment to sustainability? Prioritize the values that truly resonate with your team and define your brand’s character.

Questions to ask

Identity: Who are we at our core? What makes us unique? What principles guide our decisions and actions?
Impact: What positive impact do we want to make on the world? What problems do we want to solve or communities do we want to serve?
Behavior: How do we want to interact with each other and with others? What kind of work environment do we want to create?
Growth: How do we want to learn and evolve as a team or organization? What are our aspirations for the future?

Non-Negotiable: True core values are principles you’re unwilling to compromise, even for financial gain or convenience. They define your very essence.
Uniquely You: They should distinguish your business from competitors, reflecting your distinctive brand identity and culture.
Actionable: Core values aren’t just words on a wall; they guide daily decisions and behaviors. You should be able to point to tangible examples of how they’re lived out.
Authentic and Inspiring: They should genuinely resonate with your team and customers, fostering a sense of purpose and pride.

Prioritize and Focus: Narrow the list to a handful of values that capture your business’s heart and soul. These will become your guiding principles.

Examples of Core Values:

Customer-Centric: Prioritizing customer satisfaction and going above and beyond to deliver exceptional experiences.
Innovation: Valuing creativity, problem-solving, and a willingness to experiment and push boundaries.
Integrity: Upholding honesty, transparency, and ethical behavior in all business dealings.
Teamwork: Fostering collaboration, mutual respect, and a sense of shared ownership among employees.
Sustainability: Committing to environmentally conscious practices and contributing to a healthier planet.

Step 3: The Mission – Why You Exist

Clarity of purpose first: Defining your purpose through the mission statement provides a guiding light for shaping your vision. You know what you’re working towards, making it easier to paint a detailed picture of the ideal future.

The mission defines your “why”: It clarifies the fundamental reason your business exists. This provides a solid foundation for crafting the vision, which is the aspirational “what” – your desired future state.

Actionable focus: The mission translates into practical actions and decisions. Having it solidified first helps ensure your vision remains grounded and achievable.

Questions to Ask
Purpose: What is our reason for being? What drives us to do what we do?
Target Audience: Who are we trying to reach or serve? What are their needs and aspirations?
Action: What specific actions do we take to fulfill our purpose? What services or products do we offer?
Impact: How will we measure the success of our mission? What positive change do we want to see in the world?

Step 3: The Big Picture

A vision statement paints a vivid picture of your desired future state, not just for your church but for its impact on the world. It should capture the essence of your brand, highlighting the values that drive your aspirations. Focus on describing the ideal impact you aim to make, the unique experience you offer, and the legacy you hope to leave. Keep it concise and inspiring, using captivating language to paint a picture that motivates and unites your team, customers, and community around your shared dream. Remember, a strong vision statement should be memorable, inspiring, and guide the way as you navigate the path towards your ultimate success.


Future State: What do we want to become in the long term? What does the future hold for us?
Aspiration: What is our ultimate goal or ideal outcome? What kind of world do we want to create?
Inspiration: What motivates and inspires us to keep moving towards our vision? What values or principles guide our path?
Challenges: What obstacles or challenges do we need to overcome to achieve our vision? How will we navigate them?

Step 4: Live It

Evolving Together: As your business grows and the market changes, revisit your statements regularly. Are they still relevant? Do they inspire you? Adapt them thoughtfully to ensure they remain your guiding light.

Decision Compass: Let your vision and mission guide every choice, from product development to hiring decisions. Ensure each step aligns with your shared values and the future you aspire to create.

FAQ: Which do you do first, the Mission or Vision? 

Mission First

Develop your mission statement through brainstorming and discussions around core values and your business’s reason for being. Then, use the mission as a guiding principle to craft your vision.


Start with brainstorming your ideal future state, describing the impact you want to make and the world you envision for your business. Then, use the vision as inspiration to define your mission and the concrete actions you’ll take to achieve it.

Iterative Approach

Iterative approach: Go back and forth between refining the mission and the vision, using each to inform and shape the other. This can be a good way to ensure both statements are aligned and mutually reinforcing.

No Wrong Answer

In the end, the process is less important than the outcome. An imperfect process done with a goal to really define the mission and Vision is always better than a perfect process that produces a pretty statement that no one has bought into.